AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on Android in South Africa Q1 2022
Discover the performance trends of the top 5 Film & Television apps on Android in South Africa during Q1 2022, featuring insights on downloads, revenue, and active users.
In the first quarter of 2022, the top five Film & Television apps on the Android platform in South Africa showed varying performance trends in terms of downloads, revenue, and active users. Here's a closer look at how each app fared during this period, based on data from Sensor Tower.
Showmax saw a significant rise in weekly revenue, starting from $15 in mid-February and escalating to nearly $11.8K by the end of March. Weekly downloads fluctuated, peaking at 115.8K in early January and settling at 54.6K by the last week of March. The app maintained a robust weekly active user base, ranging from 507K to 636K throughout the quarter.
Netflix had a steady stream of weekly downloads, with numbers ranging between 25K and 40K, peaking at 40K in mid-March. The weekly active users remained strong, with a slight dip early in the quarter but recovering to around 946K by the end of March.
MyDStv SA experienced a consistent increase in weekly downloads, reaching a high of 43.3K in mid-March. The weekly active users also saw growth, beginning at 45.9K in late December and climbing to 78.5K by the end of March.
DStv maintained a stable trend in weekly downloads, ranging from 20K to 30K, with a peak of 30.4K in mid-March. The weekly active users hovered between 471K and 498K throughout the quarter.
Viu: Dramas, TV Shows & Movies showed a consistent weekly revenue, starting at around $2.5K and reaching up to $3.9K by the end of March. Weekly downloads were steady, peaking at 30.1K in mid-March. The app's weekly active users remained stable, ranging from 306K to 360K during the quarter.
These insights provide a comprehensive overview of the performance of the top Film & Television apps in South Africa for Q1 2022. For more detailed insights and data, visit Sensor Tower.